How To Create Content That Really Converts

“Content” is a catch-all term when it comes to internet marketing, covering anything that isn’t explicit advertising. I use the word explicit deliberately. Content is, of course, designed to advertise a brand, but in a more subtle and accessible way. Indeed, this form of advertising is known to some as passive marketing, as opposed to […]

Psychology: The Power of Color In Marketing

We have recognized the power of color to move and affect us since our earliest civilisations, and as our access to colors developed, and our mastery of them through artwork has grown, so has the sophistication of our associations with them. Some primal color associations remain and are deeply powerful, while others are relatively new […]

The Ideal Length For Every Online Content

Time to nail it. At one point or another, content producers and writers may find it difficult to determine the exact length when producing online contents. There is a big possibility that these questions have got you wondering before: How much will my reader actually read? What is the ideal length that will keep them […]

5 Ways AI Will Impact The Future of SEO

5 Ways AI Will Impact The Future of SEO The use of AI SEO is not entirely new, but it is rapidly developing… SEO is a results business. Imagine if you have access to data that tells you precisely what you need to do in order to optimize your website and improve visibility in search […]

The Importance of SEO Meta Descriptions

SEO has evolved tremendously, and that’s a big deal for digital marketers around the globe. You’ve most probably heard this a hundred times – when it comes to creating for search engine optimization (SEO), it’s crucial that you always write for the user FIRST and the search engine next. This couldn’t be more true when […]

The Connection Between Site Speed and SEO Today

Do you have a minute to spare? Probably. But I bet you won’t spend it waiting for a website to spin, sputter and load. We all hate that. And search engines hate that, too. But if your site is lighting fast, everyone will love you. SEO or search engine optimization has a lot of moving […]

10 Tools You Need To Build A High Converting Landing Page

If one of your online marketing goals is to convert leads (which it should be), then your website has to have high converting landing page. Landing pages are the pages that your calls-to-action should link to. They are the pages that contain the forms your leads fill out in return for whatever you’ve offered, whether […]

Long vs Short Landing Page – Which Works Better?

A landing page can technically describe any page visitors arrive at when they visit your site. It’s essential to understand that these landing pages are your first impression, and a valuable opportunity to convert leads. Doing so has been our focus for a few weeks now. So far, we’ve discussed the elements included in an […]

7 SEO Lessons I Learned: My Journey From Scriptwriter to Copywriter

When I first applied to be a copywriter, I thought all I had to deal with was writing, writing and more writing. Little did I know it was much more than that. Transitioning from a scriptwriter to a copywriter is not an easy task. You may think both jobs are similar but it is actually […]