In October 2015, Google launches what is now known to be the first use of artificial intelligence in its ranking algorithm. While it has been more than half a year since its release, very few information about it has been made official by Google. A lot of people were left in the dark. What it […]
A couple of weeks ago I was invited to a local university to give a talk on Google ranking factors. After the session ends one of the lecturers asked me is there’s a way to do SEO to rank his app high on the app store. Honestly I have never given it a thought at […]
Previously I have written about LSI keyword and how it’s helping to create the Semantic Web, a vision Tim Berners-Lee had 10 years ago. Some of you might be wondering. What is Semantic Web exactly? Well in short, you can think of it as a smart internet that’s intelligent enough to understand web contents as […]
It’s been going strong for years, with no signs of slowing down: Content marketing is still the best way to bring more viewers to your website, and among the most cost-efficient possible ways of generating new leads. According to Hubspot’s annual State of Inbound Marketing report, companies using content marketing save $14 per lead over […]
Chances are you have heard of Snapchat, but probably have not paid too much attention to it. As one of the younger social media networks (founded in 2011), it was likewise seen as being for younger users, and as such was generally off the radar of most brands looking for marketing outlets.spo However, in just […]
Do you own a smartphone or maybe some other mobile devices? Most probably you do. It may sound obvious but the amount of people owning a smartphone is increasing. Surveys conducted by Pew Research Center shows smartphone ownership in America has significantly increased compared to the previous years. The increase in smartphone usage will surely […]
As much effort as you might be putting into making high quality, relevant blog content, it’s not going to be very effective at drawing traffic, boosting brand awareness or building your brand authority if you don’t optimize your content for SEO (search engine optimization). Why is this? Because millions of blog posts are being published […]
As the predominance of Google shows, the Internet – more specifically, the World Wide Web – is dominated by the presence and use of web crawlers. Specifically, these are the programs that search, index and rate the various websites that exist. In short, they tell us where to go when we search for a particular […]
One of the most important things that you’ll do for your blog is to measure your success. Just as with any good marketing strategy, your content marketing strategy is not a “set it and forget it” type of deal. In order to consistently improve your strategy, you’ll need to do a blog analysis. Wait, but […]