Inbound vs Outbound Marketing – Which Is More Effective?

Inbound vs Outbound Marketing If you’re running a business or a marketer, you’ve probably heard of the terms “inbound marketing” and “outbound marketing”. You might think that these are just another categorization of marketing or just some buzzwords that marketers made up to sound cool. While I won’t deny that having “Inbound Marketer” on my […]

Google Knowledge Graph and Panel for Businesses

How to get into Google Knowledge Graph for free For businesses, we often hear people say that you need to be on Google Knowledge Graph. However, do you really need to get a knowledge panel on Google and if yes, how do you get it? Here’s everything you need to know about Google Knowledge Graph […]

What Is C2B Ecommerce And How Does It Work?

Understanding C2B Ecommerce In simpler times, B2C ecommerce was the largest market, with B2B marketing close behind. Then, with the age of the Internet and the ease of ecommerce, we saw the dawn of the C2C ecommerce, which soon rose to become one of the biggest markets in the world, even forcing businesses to evolve […]

12 Types of Content Marketing for Local SEO

Are you running a local business and looking for ways to grow your SEO rankings to bring in customers? It might not have crossed your mind, but creating local SEO content could help both your online marketing and ranking.  Because when it comes to optimizing for local SEO, many local businesses tend to overlook content […]

Develop Content Strategy – Streamline Your Content Production

Over 95% of marketing nowadays takes place on online platforms. Simply having an online presence is nonetheless not enough to get people on your website and social media pages. You need content that keeps people glued to the pages, sharing links to the pages, and coming back time and again. Churning the right content is, […]

SEOPressor on Marketwatch: An SEO Press Release Case Study and Our Findings

Let’s talk about how you can submit a MarketWatch press release and should you really get a feature on MarketWatch.com. If you have been a loyal subscriber of SEOPressor, you will find that we are an avid user and advocate of press releases.  We have been featured on Bloomberg, seen on Yahoo News, and we […]

Is Content Marketing Effective? Stats Every Marketer Should Consider

There is a popular buzzword popping up all over the internet that marketers and bloggers on all levels are being challenged to understand and implement as a long-term strategy to growth and success: Content Marketing. This is an industry expected to be worth 413 billion by 2021 (MTA)! There are countless sources and statistics that […]

5 SEO Improvement Techniques for Quality Traffic

Quality traffic is vital in improving awareness and visibility for your products or services. If your website hasn’t been attracting quality traffic, there is a good chance it isn’t user-friendly. How then can you drive traffic to your site to make it more profitable? I have put together a list of effective ways through which […]

Increase Website Traffic: Understanding Click-Through rate (CTR)

Click-through rates Click-through rates, or CTRs, are an important measure when it comes to optimizing search engines. They’re important because they are a good indicator of the relevance and value of your content and ads to users who search for certain terms. More accurately, click-through rates represent the percentage of search users that end up clicking […]