What is SEO Content? Beginner’s Guide to Writing Content that Ranks

We all know from Bill Gates that “Content is King” — however nowadays creating compelling and customer-centric content is no longer enough to win rankings and shoppers. Without perfectly SEO optimized content, even the best content can fail to perform in natural search. After all, what’s the point of creating content that’s useful if your target […]

How to Build a Content Marketing Funnel that Converts Leads Into Sales

Imagine if every new visitor to your website is a buyer. Not someday in the future but right then on their first visit as they enter into your sales funnel. How much profitable would your life as a marketer be?  Thing is, selling isn’t that simple. In fact, it is probably more difficult today as a result […]

New Publishers Content Not Being Ranked in Google News|Aug 2020 W3

Hey SEO Peeps, it’s Friday again which means it’s time for another weekly roundup of SEO news.  To let you get a quick glance of what’s happening this week, here’s August’s important SEO coverage that includes:  Keywords in URLs have minimal impact once content is updated New publishers say their content is not being ranked […]

How do You Develop a Content Style Guide?

Do you have multiple writers writing for your website? Or are you a writer yourself working on different projects like website copy, emails, newsletters, blog posts, and more? The way you write matters when it comes to expressing yourself before your audience. That is why you need to know precisely what governs your style of […]

Internal Issues Causes Massive Search Ranking Fluctuations | Aug 2020 W2

Hi peeps, it’s Friday again and it’s time for another weekly SEO updates. This week we’ll be looking into the mess that is the bug that caused chaos across the search result across all niches, while Rand Fishkin, the founder of Moz has some choice word against Google’s John Mueller. Read on! 06/08/2020 – Search […]

How to Rank For a Keyword for Newbies

Search Engine Optimization (SEO) became the best way to reach a broad audience within the shortest possible time some time back. Even so, it has only recently gained immense popularity among most organizations. Though several things have changed over the years to suit different technological advancements, following multiple major search algorithm updates, keywords remain one […]

How to Create a Successful Pillar Content Strategy: A Step-by-Step Guide

Let’s be honest. Creating SEO-friendly content is no longer enough for your blog, especially if your Google Analytics is showing that a majority of your traffic is coming from just a handful of top-ranking posts. Now it’s time to change your approach, and adopting a pillar content strategy may be just what you need to […]

25 Online Marketing Tools For Small Business

All businesses, irrespective of their sector, can significantly benefit from digital marketing. It allows you to cost-efficiently reach clients, places your brand in the right circles, and positions your business in the same standing as your peers. Moreover, digital marketing platforms – such as your website or Facebook page – can also double up as […]

Keyword Research for Content Marketing a Step by Step Guide

Keyword research is the first step to any content writing and copywriting.  However, it can be intimidating to look at the arrays of data associated with keyword research.  What is search volume, what is the price tag shown for each keyword, is the higher the competition the better?  In this guide, we will be giving […]